Glossary
Appointment Setting
Booking qualified meetings between prospects and your sales team.
Glossary
Appointment Setting
Booking qualified meetings between prospects and your sales team.
Appointment setting is top-of-funnel execution: research, outreach, qualification, and calendar booking. Quality matters — held meetings with ICP-fit buyers, not vanity bookings.
Why it matters
AE time is expensive; appointment setting feeds the calendar with qualified conversations.
Related
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