Pipeline Coverage Calculator
Raw vs weighted coverage against quota with 3x rule benchmarks and pipeline gap analysis.
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Tools
GTM Tools & Calculators
Free calculators and assessments for B2B GTM leaders evaluating pipeline, costs, funnel math, and embedded squad fit — from Emporion Labs.
Emporion Labs publishes free B2B GTM calculators — pipeline coverage, quota reverse funnel, GTM model selector, SDR cost vs embedded squad, pipeline velocity, full-funnel ROI, ICP readiness, and outbound risk assessments — plus paid playbooks and fixed-price audits on the offers page.
Quota Reverse Calculator
Work backward from revenue targets to opportunities, SQLs, MQLs, and top-of-funnel volume.
Open toolGTM Model Selector
In-house vs agency vs embedded squad — scenario fit scores with published pricing ranges.
Open toolSDR Cost Calculator
Compare loaded in-house SDR cost vs embedded AI GTM squad tiers.
Open toolPipeline Velocity Calculator
Model daily revenue throughput and which pipeline lever moves the needle.
Open toolGTM ROI Calculator
Full-funnel GTM cost model with embedded squad comparison.
Open toolICP Readiness Assessment
Four-pillar ICP assessment with executive summary before you scale outbound spend.
Open toolOutbound Risk Assessment
Deliverability, infrastructure, and EU compliance score with remediation roadmap.
Open toolGTM Readiness Score
5-minute combined assessment — ICP, outbound, CRM, pipeline, and urgency in one score.
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