Pipeline Velocity
Pipeline Velocity Calculator
Model how fast qualified opportunities convert to revenue — and which lever to fix first.
Pipeline inputs
Velocity output
Formula: (Opportunities × Deal Size × Win Rate) ÷ Cycle Days
Daily net new logo velocity
$3,168
Quarterly run-rate (90 days)
$285,120
Highest-impact lever: −10 days cycle → +$43,865/quarter
| Scenario | Daily Δ | Quarterly Δ |
|---|---|---|
| +10% qualified opps | +$317 | +$28,512 |
| +10% deal size | +$317 | +$28,512 |
| +2pt win rate | +$288 | +$25,920 |
| −10 days cycle | +$487 | +$43,865 |
- What is pipeline velocity?
- Daily revenue throughput: (Opportunities × Deal Size × Win Rate) ÷ Sales Cycle Days.
- Which lever matters most?
- Depends on your baseline — the calculator shows quarterly $ impact per lever for your inputs.
- Is this for new logo ARR only?
- This model focuses on net new logo velocity; expansion ARR is a separate motion.
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