GTM execution audit from Emporion Labs diagnoses ICP clarity, CRM hygiene, outbound effectiveness, and automation gaps — delivering a prioritized roadmap before you scale headcount or agency spend.
Teams scale outbound or hire SDRs on broken foundations — vague ICP, dirty CRM, siloed tools. Audits from consultants produce slides; sales needs an actionable execution plan tied to pipeline KPIs.
CRO/VP Sales evaluating in-house vs embedded squads
RevOps leaders before HubSpot or automation investment
Companies exiting failed agency relationships
Board-driven pipeline goals with unclear GTM bottlenecks
Core capabilities
Diagnostic depth
Interviews, CRM exports, and workflow review — not generic questionnaires.
Execution-ready output
Ranked initiatives with KPI targets and squad mix recommendations.
Path to embed
Optional transition to embedded squad execution after audit.
What the GTM execution audit covers
We assess ICP documentation, enrichment sources, outbound playbooks, CRM stages, routing rules, and automation maturity. Output is a ranked roadmap sales and RevOps can execute — not a 100-page strategy deck.
Many clients convert audit findings into a Starter Squad or Outbound Engine engagement within 30 days.
Audit vs ongoing execution
The audit is a fixed-scope diagnostic. Execution squads implement the roadmap with daily CRM accountability. Compare models on our Compare GTM execution models hub or review View pricing tiers tiers.
Our delivery process
1. Discovery & ICP mapping
We align on ICP, messaging, tools, and success metrics before execution begins.
2. Squad onboarding
Your embedded squad and AI workflows integrate into your stack within 48 hours.
3. Execution & optimization
Daily outbound, automation, or content work with weekly KPI reviews.
4. Scale what works
Double down on winning playbooks and expand services as ROI proves out.
FAQ — GTM Execution Audit
Most clients kick off within 48 hours after discovery and tool access.
Related services in GTM Squads
Combine cluster services into one accountable GTM system.
Three productized packages with transparent scope, KPIs, and month-to-month flexibility. Full details below — or book a 30-minute consult for a custom squad mix.