GTM Research & Intelligence Services | ICP &…

GTM Research & Intelligence

Emporion Labs delivers GTM research and intelligence — account, competitor, and market analysis that feeds outbound, content, and sales enablement with AI speed and human verification.

Outbound without research produces generic messaging. Sales enters calls unprepared. Content misses buyer pain. Teams waste cycles on accounts that were never fit.

Research templates per persona and vertical
Weekly account brief cadence for tier-1 ICP
Competitive battlecards updated quarterly
Market landscape summaries for leadership
CRM-accessible research links per account

Who this service is for

Outbound squads needing account briefs at scale
Product marketing feeding competitive intel to sales
Leaders entering new verticals or geographies
AE teams requesting better meeting prep materials

Core capabilities

Account intelligence

Triggers, committee map, tech stack, and pain hypotheses.

Competitive intel

Battlecards with proof points and objection handling.

Human verification

Analysts validate AI-generated research before use.

GTM research that feeds execution

Research is not a PDF shelf — it powers live outbound and sales calls. We deliver briefs in formats operators and AEs consume: CRM notes, one-page summaries, and talk tracks.

AI accelerates data gathering; analysts verify facts, add nuance, and flag gaps before research ships.

Account research framework

Each brief covers: company snapshot, ICP fit score, trigger events, buying committee, tech stack, likely pain, proof to use, and landmines to avoid.

Tier-1 accounts get custom deep dives; tier-2 get templated research with mandatory human review of key fields.

Competitive and market intelligence

Battlecards address positioning, pricing narratives, win/loss themes, and objection rebuttals. Updated quarterly or when competitors launch major changes.

Market maps help leadership prioritize segments before committing outbound budget.

Research + outbound + content loop

Research informs email and LinkedIn personalization, content topics, and webinar angles. Win/loss interviews feed back into intel updates.

Connect research to outbound pillar workflows at AI Automation & RevOps.

Delivery cadence and SLAs

Standard: tier-1 briefs within 24 hours of request; weekly batch research for active outbound segments; monthly competitive updates.

SLAs documented in scope so squads never stall waiting for intelligence.

When to invest in research intelligence

Essential when ACV is high, cycles are long, or committees are complex — enterprise SaaS, cybersecurity, fintech, and MSP.

Pair with signal-based outbound for trigger-aware briefs. Discuss at Book a consultation.

Our delivery process

1. Discovery & ICP mapping

We align on ICP, messaging, tools, and success metrics before execution begins.

2. Squad onboarding

Your embedded squad and AI workflows integrate into your stack within 48 hours.

3. Execution & optimization

Daily outbound, automation, or content work with weekly KPI reviews.

4. Scale what works

Double down on winning playbooks and expand services as ROI proves out.

FAQ — GTM Research & Intelligence

1Is research automated or manual?

AI gathers data; human analysts verify and synthesize before delivery.

2Where does research live?

3Can research support content creation?

4How is research priced?

5Do you cover international markets?

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Built for B2B GTM Teams

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GTM System

Three Pillars Operating as One GTM System

Execution squads, outbound pipeline, and automation — integrated, not siloed.

AI GTM Execution Squads
Embedded operators with AI agents and daily KPI accountability.
Outbound Pipeline Engine
Lead gen, enrichment, LinkedIn, and appointment setting.
Automation & RevOps
n8n workflows, CRM automation, and GTM research intelligence.
Content & Intelligence
AI-assisted content and research that feeds outbound and sales.

Need more help? Go to our Support Center

Compare Options

Why Choose Our Execution Teams?

Hiring in-house vs traditional outsourcing vs embedded execution with Emporion Labs.

Your advantage

Embedded execution beats hiring & outsourcing

48 hours
Time to onboard
$3K–15K flexible
Monthly cost
Dedicated squad + QA
Quality control
Money-back guarantee
Accountability
90-day playbook
Results timeline

Built for B2B velocity

Proven playbooks across SaaS, MSP, and cybersecurity — not one-size-fits-all scripts.

Partner snapshot

Hire in-house

3–6 months

Traditional outsource

4–8 weeks

Emporion Labs

48 hours

✓ Dedicated squad + QA
✓ Money-back guarantee
✓ 90-day playbook

Execution edge

Dedicated squads

Your team — not a shared offshore bench rotated across dozens of accounts.

Results guarantee

Hit agreed KPIs or we refund. Execution partners should stand behind outcomes.

Embedded in your stack

We work inside your CRM, brand guidelines, and meeting cadence — like an internal team, not a black-box vendor.

Transparent reporting

Daily visibility into meetings set, pipeline added, and content shipped. No guessing what your retainer bought.

31 AI-powered GTM services across 3 solution pillars
Vertical playbooks for SaaS, MSP, healthtech, fintech & more
Pilot squads — expand when ROI proves out

FactorHire In-HouseTraditional OutsourceEmporion Labs

Time to onboard3–6 months4–8 weeks48 hours

Monthly cost$25K+ loaded$8K–15K$3K–15K flexible

Quality controlHighVariableDedicated squad + QA

AccountabilityInternalLowMoney-back guarantee

Results timelineSlow rampUnclear90-day playbook

Time to onboard
In-house3–6 months
Outsource4–8 weeks
Emporion Labs48 hours
Monthly cost
In-house$25K+ loaded
Outsource$8K–15K
Emporion Labs$3K–15K flexible
Quality control
In-houseHigh
OutsourceVariable
Emporion LabsDedicated squad + QA
Accountability
In-houseInternal
OutsourceLow
Emporion LabsMoney-back guarantee
Results timeline
In-houseSlow ramp
OutsourceUnclear
Emporion Labs90-day playbook

Compare Your Options

Comparison of in-house hiring, outsourcing, and Emporion Labs embedded execution

Engagement Models

AI GTM Execution Pricing

Three productized packages with transparent scope, KPIs, and month-to-month flexibility. Full details below — or book a 30-minute consult for a custom squad mix.

48-hour typical kickoff
Cancel or scale month to month
AI agents + human QA on customer-facing work
Money-back guarantee on agreed KPIs

Starter Squad
One GTM workstream with AI assistance
From $3K/month
Start Pilot
- 1 dedicated operator + AI agents
- ICP + enrichment setup
- Weekly reporting in your CRM
- 30-day KPI review
- GTM execution audit optional add-on
Most popular
Outbound Engine
Multi-channel AI outbound pipeline
From $6K/month
Get a Quote
- Lead gen + LinkedIn + email + nurture
- Signal-based outbound triggers
- Daily CRM reporting
- Human qualification QA
- List building + enrichment included
Full GTM Stack
Squads + outbound + automation
From $10K/month
Book Consultation
- 3–5 person embedded squad
- n8n GTM automation + HubSpot RevOps
- CRM hygiene + AI GTM agents
- Money-back guarantee on KPIs
- Dedicated account lead

Starter Squad
One GTM workstream with AI assistance
From $3K/month
Start Pilot
- 1 dedicated operator + AI agents
- ICP + enrichment setup
- Weekly reporting in your CRM
- 30-day KPI review
- GTM execution audit optional add-on
Most popular
Outbound Engine
Multi-channel AI outbound pipeline
From $6K/month
Get a Quote
- Lead gen + LinkedIn + email + nurture
- Signal-based outbound triggers
- Daily CRM reporting
- Human qualification QA
- List building + enrichment included
Full GTM Stack
Squads + outbound + automation
From $10K/month
Book Consultation
- 3–5 person embedded squad
- n8n GTM automation + HubSpot RevOps
- CRM hygiene + AI GTM agents
- Money-back guarantee on KPIs
- Dedicated account lead

View full pricing details

Let's Talk

Ready to Fix Execution Gaps In Your Business?

Book a consultation with an execution specialist. We will show you what is broken and how to fix it — no pressure, 30 minutes.

No pressure. 30-minute call.
Custom squad recommendation
Transparent pricing on the call

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Trusted by 200+ B2B companies

Embedded execution with Emporion Labs

B2B execution consultation — squad planning, pipeline gaps, and 48-hour kickoff

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Map your ICP, squad mix, and KPIs with a specialist.

GTM Research & Intelligence

GTM Research & Intelligence

Who this service is for