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Glossary

ICP Scoring

Ranking leads and accounts against your ideal customer profile with disqualifiers.

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Glossary

ICP Scoring

Ranking leads and accounts against your ideal customer profile with disqualifiers.

ICP scoring assigns points for firmographic fit (industry, size, tech stack) and subtracts for disqualifiers (wrong geo, competitor, budget band). Squads use scoring before outbound to protect domain reputation.

Why it matters

Outbound to bad-fit accounts burns domains and wastes SDR time.

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