Glossary

MQL vs SQL

Marketing Qualified Lead vs Sales Qualified Lead — handoff definitions in CRM.

Glossary

MQL vs SQL

Marketing Qualified Lead vs Sales Qualified Lead — handoff definitions in CRM.

MQLs meet marketing engagement thresholds; SQLs meet sales acceptance criteria (ICP fit, budget, timeline). Clear definitions prevent funnel inflation and SDR-AE conflict.

Why it matters

Ambiguous MQL/SQL definitions make every dashboard argument a definitions fight.

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Glossary

MQL vs SQL

Marketing Qualified Lead vs Sales Qualified Lead — handoff definitions in CRM.

Glossary

MQL vs SQL

Marketing Qualified Lead vs Sales Qualified Lead — handoff definitions in CRM.

MQLs meet marketing engagement thresholds; SQLs meet sales acceptance criteria (ICP fit, budget, timeline). Clear definitions prevent funnel inflation and SDR-AE conflict.