Glossary
Propensity Scoring
Ranking accounts by likelihood to buy based on fit, intent, and timing signals.
Glossary
Propensity Scoring
Ranking accounts by likelihood to buy based on fit, intent, and timing signals.
Propensity scoring combines firmographic fit, technographics, intent data, and engagement history into a single account priority score. Outbound and ABM teams work top-of-queue first.
Why it matters
Without scoring, teams waste cycles on accounts that will never buy this quarter.
Related
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