Challenge
Seasonal windows and multi-stakeholder deals limited founder outbound reach.
Case Studies
EdTech Outbound: 32 Held Meetings in 90 Days
31
Execution services
8
Free GTM calculators
3
Productized squad tiers
48hr
Typical kickoff target
EdTech Outbound: 32 Held Meetings in 90 Days
Case study project gallery — project gallery
Client
Series A EdTech
Service
Lead Generation
Held meetings
32 in 90 days
Pipeline
$720K
A Series A EdTech company needed district and enterprise meetings before budget cycles closed — founder-led outbound could not cover enough accounts in time.
Research & discovery
ICP spanned K-12 districts and enterprise learning teams with 4–6 stakeholders per deal. Prior outbound was generic and ignored seasonal buying windows.
Solution
EdTech outbound squad: Persona tracks for admins, curriculum, and IT buyers.
Tiered ICP: District vs enterprise segments with separate proof.
CRM reporting: Daily held meeting tracking tied to pipeline stages.
Solution
Embedded outbound squad with EdTech persona tracks and CRM accountability.
Results
32 meetings and $720K pipeline — explore EdTech playbook at AI Outbound & Pipeline.
Results
- 32 held meetings in 90 days
- $720K net-new pipeline
- 41% positive reply on tier-1
- 76% show rate after qualification rubric
Conclusion
EdTech GTM requires patient, multi-stakeholder outbound with seasonal urgency — not generic SaaS blasts.
“We hit budget season with a full calendar of district conversations.”
FAQ — Case study
90-day outbound sprint with option to expand nurture.
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Account-based marketing squad targeted 120 ICP accounts with multi-threaded outbound — 35 held meetings and $890K pipeline in 60 days.
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n8n + CRM automation cut inbound lead response time from 18 hours to under 2 hours — with 28% more SAL acceptance.
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Embedded squads in your CRM with daily reporting, human QA on outbound, and KPIs agreed before kickoff — delivered remotely for B2B teams worldwide.
Dedicated squads aligned to your ICP and sales motion
Daily visibility into meetings set and pipeline added
Money-back terms on agreed KPIs where contracted in writing
Get a Free QuoteWhy embedded execution
Accountability Without Another Black-Box Agency
Embedded squads in your CRM with daily reporting, human QA on outbound, and KPIs agreed before kickoff — delivered remotely for B2B teams worldwide.
Dedicated squads aligned to your ICP and sales motion
Daily visibility into meetings set and pipeline added
Money-back terms on agreed KPIs where contracted in writing
Get a Free QuoteWhy embedded execution
Accountability Without Another Black-Box Agency
Embedded squads in your CRM with daily reporting, human QA on outbound, and KPIs agreed before kickoff — delivered remotely for B2B teams worldwide.
Dedicated squads aligned to your ICP and sales motion
Daily visibility into meetings set and pipeline added
Money-back terms on agreed KPIs where contracted in writing
Get a Free Quote