Challenge
In-house SDR ramp failed on technical ICP.
Case Studies
AI/ML SaaS: Embedded Squad Beats Failed SDR Hire
31
Execution services
8
Free GTM calculators
3
Productized squad tiers
48hr
Typical kickoff target
AI/ML SaaS: Embedded Squad Beats Failed SDR Hire
Case study project gallery — project gallery
Client
AI/ML SaaS Scale-up
Service
Embedded GTM Squads
Meetings
38 in 90 days
An AI/ML SaaS scale-up spent five months on an underperforming in-house SDR hire before switching to an embedded AI GTM squad.
Research & discovery
Technical buyers rejected generic messaging. SDR ramp consumed management time without pipeline results.
Solution
Embedded squad: Live in HubSpot within 48 hours with technical persona tracks.
AI research: Account briefs on ML use cases and stack fit.
Human QA: All outreach approved by squad lead before send.
Solution
Embedded squad with technical messaging and fast kickoff.
Results
38 meetings — compare squad vs SDR on Compare GTM execution models.
Results
- 38 held meetings in 90 days post-switch
- $950K pipeline added
- Avoided second SDR hire cost
Conclusion
Embedded squads outperformed failed SDR hiring for technical SaaS GTM.
“Technical buyers responded when messaging showed we understood their stack.”
FAQ — Case study
Client kept AEs internal; squad owned top-of-funnel.
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Accountability Without Another Black-Box Agency
Embedded squads in your CRM with daily reporting, human QA on outbound, and KPIs agreed before kickoff — delivered remotely for B2B teams worldwide.
Dedicated squads aligned to your ICP and sales motion
Daily visibility into meetings set and pipeline added
Money-back terms on agreed KPIs where contracted in writing
Get a Free QuoteWhy embedded execution
Accountability Without Another Black-Box Agency
Embedded squads in your CRM with daily reporting, human QA on outbound, and KPIs agreed before kickoff — delivered remotely for B2B teams worldwide.
Dedicated squads aligned to your ICP and sales motion
Daily visibility into meetings set and pipeline added
Money-back terms on agreed KPIs where contracted in writing
Get a Free QuoteWhy embedded execution
Accountability Without Another Black-Box Agency
Embedded squads in your CRM with daily reporting, human QA on outbound, and KPIs agreed before kickoff — delivered remotely for B2B teams worldwide.
Dedicated squads aligned to your ICP and sales motion
Daily visibility into meetings set and pipeline added
Money-back terms on agreed KPIs where contracted in writing
Get a Free Quote